Negativ

Branding and website for Prague based architectural rendering studio negativ that works closely with clients such as Zaha Hadid Architects, UNStudio, Perkins+Will Architects and AART Architects.

2019
The digital
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Mobile layout
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The identity draws inspiration from duality and optical illusion called negative after image. It shows plus and minus symbols superimposed. The afterimage causes an eye to see an inverted image when focusing on a shape, such as the Negativ logo. It is rendered into our field of view as a negative version after focusing on it some time. This draws an analogy to the company’s name and core business of visualising architecture that doesn’t exist. Strong conceptual identity and website was successful giving business growth and recognition online.

2019

Disciplines

Brand identity
Art direction
Product design
UX design
Website build

In collaboration with: Neubau

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